Integration is treated as the default. It shouldn't be — and the tradeoffs most teams don't talk about are the ones that matter most.
I define product roadmaps for PMICs and DC-DC converters at the intersection of silicon capability, customer constraint, and market timing. Previously at Texas Instruments. Writing about power systems, product strategy, and what mergers actually do to roadmaps.
Two mergers, ten years, five roles. The press release version and the operational reality are very different things — and the gap between them is where careers and product lines get decided.
Integration is treated as the default. It shouldn't be — and the tradeoffs most teams don't talk about are the ones that matter most.
Control of a design win shifts between three parties. The teams that lose don't lose on specs — they lose by not adjusting as the handoff moves.
A decade in semiconductor product management — from technical project management and customer accounts to product marketing and product line ownership.
My focus has shifted toward where power, RF, and compute intersect: AI infrastructure, defense, and next-generation data center architectures. M.S. and B.S. in Electrical Engineering from UT Dallas.